ShootProof charges $15-45/mo with per-photo limits and reported billing errors. 12img starts free with unlimited features from Starter.
ShootProof's pricing model uses per-photo limits that can surprise photographers mid-season. Their $15/mo plan allows only 100 photos — not even enough for a single wedding gallery. Additionally, ShootProof has reported billing errors (approximately $3/month overcharges) with support failing to respond. The platform UI hasn't been significantly updated since its 2010 launch, and contracts/invoicing features lag behind modern alternatives.
12img wins 8 of 27 feature categories
| Feature | 12img | ShootProof |
|---|---|---|
| Pricing | Free – $29/mo | $15/mo (100 photos) | $25/mo (2,000) | $35/mo (10,000) | $45/mo (unlimited) |
| Client Gallery Delivery | 100-photo limit on cheapest plan | |
| Contracts + E-Sign | ||
| Invoicing + Payments | ||
| Client Portal | Basic | |
| Cross-Provider Client Login | ||
| Automated Workflows | Basic | |
| Video Delivery | ||
| Website Builder | Coming soon | |
| Client CRM | ||
| Print Store / Storefront | ||
| Mobile Gallery App | ||
| Digital Product Sales | ||
| Vendor Network / Directory | ||
| Custom Domain | ||
| Watermark + Image Protection | ||
| Email Campaigns | Basic | |
| Built-in Analytics | Basic | |
| Client Intake Forms | ||
| Form → Contract Auto-fill | ||
| Lead → Contract → Invoice Pipeline | ||
| AI Image Generation | Nano Banana Pro 2 | |
| AI Video Generation | Veo 3 | |
| AI Writing / SEO | ||
| Smart Image Search | Planned | |
| Data Export / Migration | ||
| Price Lock Guarantee | Locked at signup | Billing errors reported |
| Full-Resolution Downloads |
The most common reasons photographers make the move.
ShootProof's cheapest plan ($15/mo) only allows 100 photos — a single wedding gallery needs 400-800.
Reported billing errors (~$3/month overcharges) with zero support response.
Outdated interface — hasn't been significantly redesigned since 2010.
Per-photo limits force mid-season plan upgrades when you exceed your tier.
Contracts and invoicing exist but are less polished than purpose-built solutions.
At $35-45/mo for usable photo limits, you're paying more than 12img Pro ($29/mo) with unlimited galleries.
ShootProof's cheapest plan ($15/mo) only allows 100 photos — not enough for a single wedding gallery. Most wedding photographers need the $35/mo (10,000 photos) or $45/mo (unlimited) plan. 12img Pro at $29/mo includes unlimited galleries with no per-photo limits, plus CRM and automated workflows.
Yes. Photographers have reported billing errors of approximately $3/month in overcharges, with ShootProof support failing to respond to the complaints. 12img uses Stripe for transparent billing with detailed invoices for every charge.
ShootProof was founded in 2010 and its interface hasn't been significantly redesigned. While functional, it lacks modern UX patterns, mobile-first design, and the automation features that newer platforms like 12img offer out of the box.
ShootProof's unlimited plan ($45/mo) provides galleries with print sales but no CRM, no automated workflows, and no vendor network. 12img Pro ($29/mo) includes unlimited galleries, contracts, invoicing, CRM, digital sales, and automated workflows — saving $16/mo while adding more features.
Galleries, contracts, invoicing, and CRM — one platform, one login, one monthly bill.
12img vs Pixieset
Gallery delivery + website builder
12img vs ShootProof
Gallery delivery + print sales
12img vs Pic-Time
AI-powered gallery delivery
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Gallery delivery + studio management
12img vs HoneyBook
CRM + invoicing for creatives
12img vs Zenfolio
Portfolio + gallery hosting (legacy)
12img vs SmugMug
Portfolio hosting + print sales
12img vs Dubsado
CRM + workflow automation for creatives
12img vs Pixellu
Gallery delivery (SmartGalleries)
12img vs Táve
Photography CRM (owned by ShootProof)
12img vs Google Drive
File sharing (not gallery software)
12img vs Dropbox
File sharing (not gallery software)
12img vs WeTransfer
Large file transfer
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