12img gives you contracts, CRM, and automation that ShootProof doesn't.
ShootProof is one of the longest-running client gallery platforms with 400,000+ photographers. It specializes in gallery delivery and print sales through print lab integrations. It includes contracts and invoicing on all plans. However, it lacks video delivery, intake forms, and the full lead-to-delivery pipeline. Their acquisition of Táve (CRM) has not been successful — photographers report quality has declined.
12img wins 11 of 27 feature categories
| Feature | 12img | ShootProof |
|---|---|---|
| Pricing | Free – $29/mo | 1500 Plan $8.33/mo (75GB) | 5000 Plan $16.67/mo (250GB) | 25000 Plan $26.67/mo (1,250GB) |
| Client Gallery Delivery | ||
| Contracts + E-Sign | ||
| Invoicing + Payments | ||
| Client Portal | ||
| Cross-Provider Client Login | ||
| Automated Workflows | ||
| Video Delivery | ||
| Website Builder | Coming soon | |
| Client CRM | ||
| Print Store / Storefront | ||
| Mobile Gallery App | Not verified | |
| Digital Product Sales | ||
| Vendor Network / Directory | ||
| Custom Domain | Not verified | |
| Watermark + Image Protection | ||
| Email Campaigns | ||
| Built-in Analytics | Basic | |
| Client Intake Forms | ||
| Form → Contract Auto-fill | ||
| Lead → Contract → Invoice Pipeline | ||
| AI Image Generation | Nano Banana Pro 2 | |
| AI Video Generation | Veo 3 | |
| AI Writing / SEO | ||
| Smart Image Search | Planned | |
| Data Export / Migration | Not verified | |
| Price Lock Guarantee | Locked at signup | No guarantee |
| Full-Resolution Downloads |
The most common reasons photographers make the move.
ShootProof includes contracts and invoicing but lacks intake forms, automated workflows, CRM, and video delivery — the full pipeline 12img provides in one platform.
No client portal or CRM. Client communication stays scattered across email, text, and DMs.
No automated workflows. Every reminder, follow-up, and delivery notification is manual.
ShootProof's interface has not been significantly updated in years. 12img is built on modern technology (Next.js, React) with a premium user experience.
ShootProof marks albums as "archived" but still charges ~$3/month in extra storage fees — recurring phantom charges across multiple billing cycles (Reddit). 12img has transparent pricing with no hidden fees.
ShootProof customer support has essentially broken down — emails and chat messages go unanswered, especially on weekends (Trustpilot). 12img support comes directly from the founder.
ShootProof charges photographers a $15 "investigation fee" for buyer disputes — even when the client disputed by error, regardless of outcome (Trustpilot). 12img never charges you for client disputes.
"I used to use ShootProof. It was good and worked but became stupidly expensive for the basic features it offered." — anonymous, r/WeddingPhotography
"I switched from ShootProof about 4-5 years ago since it offered fewer features for the same price." — u/plantypete, r/WeddingPhotography
"ShootProof requiring checkbox for privacy — I really hope that this new checkbox isn't a tactic for them to collect visitor email addresses for their own benefit." — u/matt996996, r/WeddingPhotography. ShootProof added a gallery terms checkbox without a disable option.
12img offers a more complete solution. While ShootProof excels at gallery delivery and print sales, 12img adds contracts, invoicing, client portals, automated workflows, video delivery, and a vendor directory — all in one platform.
Yes. ShootProof added contracts and invoicing to all plans. However, photographers on Reddit report that ShootProof contract emails frequently land in spam folders and that contract formatting breaks with no option to fix it. 12img includes contracts with e-signatures on all paid plans, with reliably delivered emails and full template customization.
ShootProof ranges from $8.33 to $26.67/mo (annual). 12img ranges from free to $29/mo. While ShootProof includes contracts and invoicing, 12img adds intake forms, the full lead-to-delivery pipeline, AI content generation, and video delivery.
Yes. 12img includes a storefront with print ordering capabilities. You can also sell digital products like presets and LUTs — something ShootProof does not support.
Photographers on Reddit report that ShootProof marks albums as "archived" but continues charging ~$3/month in extra storage fees without warning, recurring across multiple billing cycles. ShootProof also charges a $15 "investigation fee" for any buyer dispute, regardless of outcome. 12img has completely transparent pricing with no hidden fees, no dispute fees, and no surprise charges.
ShootProof's support quality has deteriorated significantly. Trustpilot reviewers report a complete support breakdown — emails and chat messages go unanswered, particularly on weekends. 12img support comes directly from the founder for fast, personal responses.
Yes. ShootProof charges photographers a $15 investigation fee for any buyer dispute, even when the client disputed by error — and the fee applies regardless of outcome. 12img never charges you for client disputes.
Galleries, contracts, invoicing, and CRM — one platform, one login, one monthly bill.
12img vs Pixieset
Gallery delivery + website builder
12img vs Pic-Time
AI-powered gallery delivery
12img vs CloudSpot
Gallery delivery + studio management
12img vs HoneyBook
CRM + invoicing for creatives
12img vs Zenfolio
Portfolio + gallery hosting (legacy)
12img vs SmugMug
Portfolio hosting + print sales
12img vs Dubsado
CRM + workflow automation for creatives
12img vs Pixellu
Gallery delivery (SmartGalleries)
12img vs Táve
Photography CRM (owned by ShootProof)
12img vs Google Drive
File sharing (not gallery software)
12img vs Dropbox
File sharing (not gallery software)
12img vs WeTransfer
Large file transfer
Every system you need to run your business — from intake to delivery. One page. No fluff. Built from the workflows inside 12img.
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