HoneyBook hiked prices 51–89.5% on February 4, 2025. 12img gives you CRM + galleries for less.
HoneyBook ($140M ARR, $2.4B valuation) is a general-purpose CRM and business management tool for creative professionals — not just photographers. After their 51-89.5% price hike on February 4, 2025 (announced one day prior), photographers are actively searching for alternatives. It offers contracts, invoicing, and workflow automation but has no gallery delivery, no photo-specific features, and no understanding of the photography workflow. Photographers who use HoneyBook still need a separate gallery platform.
12img wins 10 of 27 feature categories
| Feature | 12img | HoneyBook |
|---|---|---|
| Pricing | Free – $29/mo | Starter $29/mo annual ($36 monthly) | Essentials $49/mo ($59 monthly) | Premium $109/mo ($129 monthly) |
| Client Gallery Delivery | ||
| Contracts + E-Sign | ||
| Invoicing + Payments | ||
| Client Portal | ||
| Cross-Provider Client Login | ||
| Automated Workflows | ||
| Video Delivery | ||
| Website Builder | Coming soon | |
| Client CRM | ||
| Print Store / Storefront | ||
| Mobile Gallery App | ||
| Digital Product Sales | ||
| Vendor Network / Directory | ||
| Custom Domain | ||
| Watermark + Image Protection | ||
| Email Campaigns | ||
| Built-in Analytics | ||
| Client Intake Forms | ||
| Form → Contract Auto-fill | ||
| Lead → Contract → Invoice Pipeline | ||
| AI Image Generation | Nano Banana Pro 2 | |
| AI Video Generation | Veo 3 | |
| AI Writing / SEO | AI-powered CRM | |
| Smart Image Search | Planned | |
| Data Export / Migration | Not verified | |
| Price Lock Guarantee | Locked at signup | Raised prices 89.5% in 2025 |
| Full-Resolution Downloads | N/A (no galleries) |
The most common reasons photographers make the move.
HoneyBook hiked prices 51–89.5% on February 4, 2025 — Starter went from $19 to $36/mo, Essentials from $39 to $59/mo, Premium from $79 to $129/mo. Photographers are actively looking for alternatives.
HoneyBook has no gallery delivery. You still need Pixieset, ShootProof, or another gallery tool — doubling your monthly costs.
HoneyBook is built for all creatives (florists, planners, DJs). 12img is purpose-built for photographers and videographers.
No image protection, watermarking, or photo-specific features — because HoneyBook doesn't understand photography.
No transparent pricing — surprise renewals and billing changes have burned photographers.
12img offers a functional free tier. HoneyBook has no free plan.
Yes. 12img includes contracts, invoicing, CRM, and automated workflows — the core of what HoneyBook offers — plus gallery delivery, video delivery, and a storefront. You eliminate two tools (HoneyBook + gallery platform) by switching to one.
Yes. 12img includes contracts with e-signatures, smart templates, and real-time tracking on all paid plans. The difference is that 12img also delivers your photos and videos — HoneyBook cannot.
HoneyBook works for photographers who need contracts and invoicing, but it was built for all creative professionals — not specifically photographers. It has no gallery delivery, no watermarking, and no photo-specific features. 12img is purpose-built for photography workflows.
After their price hike (announced February 3, effective February 4, 2025), HoneyBook now costs $29–$109/mo (annual) or $36–$129/mo (monthly). Starter jumped from $19 to $36/mo (89.5%), Essentials from $39 to $59/mo (51%), Premium from $79 to $129/mo (63%). Most photographers also pay for a separate gallery tool ($10-30/mo), bringing total to $39–$159/mo. 12img starts free with galleries and goes up to $29/mo — with contracts, invoicing, and CRM from just $9/mo.
HoneyBook increased Starter pricing by 89.5% on February 4, 2025, with only one day's notice (announced February 3). Essentials increased 51% and Premium 63%. Many photographers felt blindsided. 12img believes in transparent pricing — our prices are public, locked at signup, and we will never surprise you with a billing change.
Yes. 12img makes migration straightforward. Download your contracts and client info from HoneyBook and import them into 12img. We also provide a free migration guide at /switch-from/honeybook. Your data is always yours — 12img includes easy export on every plan.
Galleries, contracts, invoicing, and CRM — one platform, one login, one monthly bill.
12img vs Pixieset
Gallery delivery + website builder
12img vs ShootProof
Gallery delivery + print sales
12img vs Pic-Time
AI-powered gallery delivery
12img vs CloudSpot
Gallery delivery + studio management
12img vs Zenfolio
Portfolio + gallery hosting (legacy)
12img vs SmugMug
Portfolio hosting + print sales
12img vs Dubsado
CRM + workflow automation for creatives
12img vs Pixellu
Gallery delivery (SmartGalleries)
12img vs Táve
Photography CRM (owned by ShootProof)
12img vs Google Drive
File sharing (not gallery software)
12img vs Dropbox
File sharing (not gallery software)
12img vs WeTransfer
Large file transfer
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