Táve is a declining CRM acquired by ShootProof. Photographers are actively migrating away. 12img is the modern replacement.
Táve is a photography-specific CRM acquired by ShootProof in 2020. It offers contracts, invoicing, lead management, and workflow automation specifically for photographers. However, since the ShootProof acquisition, product development has slowed significantly and quality has declined — photographers regularly cite Táve as a reason they left ShootProof's ecosystem. Táve has no gallery delivery, requiring a separate gallery platform on top of the subscription fee.
12img wins 10 of 27 feature categories
| Feature | 12img | Táve |
|---|---|---|
| Pricing | Free – $29/mo | $21.99 – $59.99/mo |
| Client Gallery Delivery | ||
| Contracts + E-Sign | ||
| Invoicing + Payments | ||
| Client Portal | ||
| Cross-Provider Client Login | ||
| Automated Workflows | ||
| Video Delivery | ||
| Website Builder | Coming soon | |
| Client CRM | ||
| Print Store / Storefront | ||
| Mobile Gallery App | ||
| Digital Product Sales | ||
| Vendor Network / Directory | ||
| Custom Domain | ||
| Watermark + Image Protection | ||
| Email Campaigns | ||
| Built-in Analytics | ||
| Client Intake Forms | ||
| Form → Contract Auto-fill | ||
| Lead → Contract → Invoice Pipeline | ||
| AI Image Generation | Nano Banana Pro 2 | |
| AI Video Generation | Veo 3 | |
| AI Writing / SEO | ||
| Smart Image Search | Planned | |
| Data Export / Migration | Not verified | |
| Price Lock Guarantee | Locked at signup | No guarantee |
| Full-Resolution Downloads | N/A (no galleries) |
The most common reasons photographers make the move.
Táve development has stalled since the ShootProof acquisition. New features are rarely shipped.
No gallery delivery. Táve users still pay $10-30/mo for a separate gallery platform.
ShootProof's declining support quality affects Táve users too — the same broken support infrastructure.
12img was purpose-built from 2024 with modern technology. Táve's codebase dates to 2008.
Táve's pricing ($21.99-59.99/mo) plus a gallery platform exceeds 12img Pro ($29/mo) which includes everything.
Táve has not received significant updates since being acquired by ShootProof in 2020. Photographers who depended on active development have migrated to 12img, HoneyBook, or Dubsado. If you need a modern photography CRM with gallery delivery included, 12img is the better choice.
12img is the most complete Táve alternative. It matches Táve's CRM capabilities (contracts, invoicing, lead management, workflows) and adds gallery delivery and video delivery in one platform — replacing the Táve + gallery tool combination with one subscription from $9/mo.
No. Táve is a CRM only. Photographers using Táve still need a separate gallery platform (ShootProof, Pixieset, etc.) on top of their Táve subscription. 12img includes both CRM and gallery delivery.
Táve costs $21.99-59.99/mo plus $10-30/mo for a separate gallery platform — totaling $32-90/mo. 12img starts free and includes gallery delivery with CRM features from $9/mo, reaching $29/mo for the full Pro plan.
Galleries, contracts, invoicing, and CRM — one platform, one login, one monthly bill.
12img vs Pixieset
Gallery delivery + website builder
12img vs ShootProof
Gallery delivery + print sales
12img vs Pic-Time
AI-powered gallery delivery
12img vs CloudSpot
Gallery delivery + studio management
12img vs HoneyBook
CRM + invoicing for creatives
12img vs Zenfolio
Portfolio + gallery hosting (legacy)
12img vs SmugMug
Portfolio hosting + print sales
12img vs Dubsado
CRM + workflow automation for creatives
12img vs Pixellu
Gallery delivery (SmartGalleries)
12img vs Google Drive
File sharing (not gallery software)
12img vs Dropbox
File sharing (not gallery software)
12img vs WeTransfer
Large file transfer
Every system you need to run your business — from intake to delivery. One page. No fluff. Built from the workflows inside 12img.
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