A 90-570% price increase, and they still don't deliver galleries. 12img does it all for less.
HoneyBook dramatically increased pricing from $19/mo to $36-129/mo depending on tier. This shocked thousands of photographers who were already paying for gallery delivery separately. You're now paying $36+ for CRM alone.
HoneyBook
$36-129/mo (no galleries)
12img
$9-29/mo (everything)
Feature-by-feature breakdown for pricing
| Feature | 12img | HoneyBook |
|---|---|---|
| Gallery delivery | Yes | No |
| Contracts + e-sign | Yes | Yes |
| Invoicing | Yes | Yes |
| Client portal | Yes | Yes |
| Price lock guarantee | Yes | No |
| Starting price | Yes | No |
| Free tier | Yes | No |
| Video delivery | Yes | No |
Starting price: HoneyBook $36 vs 12img $9
HoneyBook raised pricing from $19/mo to a tiered model starting at $36/mo (Starter), $66/mo (Essentials), and $129/mo (Premium). This represents a 90-570% increase that hit photographers who had budgeted around the original $19/mo price.
No. HoneyBook is a CRM and contract management tool. It does not deliver photo galleries. Photographers using HoneyBook still need a separate gallery platform, adding another $15-35/mo to their costs.
For most photographers, yes. 12img includes contracts, invoicing, client portal, and CRM alongside gallery delivery. This eliminates the need for HoneyBook entirely and saves $20-100/mo.
Yes. 12img has a price lock guarantee. Your subscription price never increases as long as you stay on the same plan. No surprise price hikes like HoneyBook's.
Contracts, invoicing, CRM, AND galleries. From $9/mo.
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