Print Store
Your couples already love their photos. Give them the prints, frames, canvas, and albums they're already searching for — without lifting a finger after delivery.
No credit card. ~70% photographer payout, transparent fee. Print-on-demand globally — you ship nothing.
The conversion magic
Pic-Time-style left-panel storefront. Tabbed product categories. Live size selection. Stripe checkout in two taps. Built specifically for the moment after gallery delivery — when intent is highest.
Live storefront in every gallery. Open the sample at /g/j-and-m-wedding-o778t5/shop to feel it.
How the math works
Walk through a real 8×10 fine art print — $28 retail, $8 wholesale. Wholesale is recovered first so you never lose money on a sale, then the rest splits between you and 12img based on your plan.
Default for serious photographers
Pro tier: 12img takes 0% on prints. Lab cost is recovered, the rest goes to you.
Hobbyists going pro
12img cut covers Stripe fees, infrastructure, ongoing development.
Try it without a card
12img cut covers Stripe fees, infrastructure, ongoing development.
Numbers computed live from calculateSplitV2() in our codebase. Margins shown for the 8×10 fine art print. Other sizes scale proportionally — see /pricing for the full breakdown.
One question worth asking your current platform: Pic-Time and Pixieset don't openly disclose photographer margins. Ask them what cut you keep — and how lab cost is calculated. You'll either get a number, or you'll get silence.
Today, ready to checkout: fine art prints in 5 sizes. Coming soon (or sooner if your buyers ask): canvas, framed, wall art, albums. We use Prodigi — the global print-on-demand network covering 16 countries.
Live now
Museum-grade Hahnemühle archival matte. Five verified sizes.
Buyer queue active
Drawer captures intent + email. We add SKUs based on real demand, not speculation.
Don't see what your couples ask for? Submit a request — we ship a verified Prodigi SKU within the week. Verification is the difference between "buyer pays, lab rejects" and "the order ships".
How it works
Step 1
Ten-second toggle. Choose which sizes to offer, set your own retail prices above wholesale, done.
Step 2
Every photo gets a Buy pill. The Pic-Time-style drawer slides in with tabbed product categories and live size selection.
Step 3
Stripe checkout, Prodigi lab routing, shipping, tracking emails, returns. Money lands in your Stripe account on the rolling payout schedule.
Side-by-side with the most common photographer print storefront options.
12img
Pic-Time
Pixieset
ShootProof
12img is the only platform built BY a working photographer for working photographers. Other platforms are run by VC-backed software teams.
On Pro ($29/mo), 12img takes 0% of the print order — wholesale is recovered first, then the photographer keeps the rest. On an 8×10 example: $28 retail → $8 to the lab, $20 to the photographer, $0 to 12img. On Starter and Free tiers, 12img takes a small cut (10% and 15% of gross profit, respectively) on top of wholesale recovery. The math is computed by `getActiveSplit()` in `lib/prodigi/config.ts` — no hidden markups, anyone can verify.
Prodigi — the global print-on-demand network with labs in 16 countries. We don't run a lab. We partner with the largest one so your buyer's order routes to the lab nearest them and ships in 3–5 business days. Same labs Pic-Time and Pixieset use, the difference is we tell you who they are.
Every non-print category in the drawer (canvas, framed, wall art, albums) runs an interest-capture flow today. Buyers tell us what they want, we email both sides when the SKU goes live, and the photographer gets a one-click checkout link. We add categories based on real buyer demand, not based on what looks good in a feature list. Today the queue covers canvas, framed, metal, acrylic, dibond, albums, greeting cards, and calendars.
Print production is 3–5 business days at the Prodigi lab nearest your buyer. Shipping is then carrier-dependent (Economy 7–14 days, Standard 5–7, Express 2–4, Overnight 1–2). Buyers see the full estimate before checkout. Tracking emails fire automatically — you don't need to forward anything.
Yes. In `/dashboard/storefront/products` you set retail per size with a real-time margin display — green if healthy, yellow if thin, red if you're losing money to wholesale. The platform won't let you sell below wholesale. Default catalog prices are honest premium-print values (industry $15–25 band for 8×10) and you can move them up or down per studio.
Stripe handles the dispute, but the wholesale-first split protects you: 12img keeps the platform fee in escrow until the chargeback window passes. Verified SKU policy means Prodigi never rejects an order after payment, which is the typical chargeback vector at competitor platforms running unverified catalogs.
Free to start, no card required. Ship one print to one client and you've already paid back your first month at any tier.
~70% photographer payout · transparent fee · global print-on-demand