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2026 Feature Comparison

Zenfolio: Rising Costs, Declining Service

Photographers report price hikes with no improvement in features or support. 12img locks your price forever.

The Problem with Zenfolio

Zenfolio has raised prices multiple times while simultaneously reducing service quality and support responsiveness. Photographers are paying more for a worse experience than they had years ago.

Zenfolio

Rising costs

12img

Price lock guarantee

Pricing Comparison

Feature-by-feature breakdown for pricing

Feature12imgZenfolio
Price lock guaranteeYesNo
Free tier availableYesNo
All-in-one platformYesLimited
Modern interfaceYesNo
Video deliveryYesLimited
Mobile-first galleriesYesNo

Side by Side

What Zenfolio Does

Price lock guarantee
Free tier available
All-in-one platform(limited)
Modern interface
Video delivery(limited)
Mobile-first galleries

What 12img Does

Price lock guarantee
Free tier available
All-in-one platform
Modern interface
Video delivery
Mobile-first galleries

Frequently Asked Questions

Has Zenfolio raised prices?

Yes. Zenfolio has implemented multiple price increases over the past few years while photographers report declining service quality, slower support, and an outdated interface that hasn't kept pace with modern alternatives.

Does 12img have a price lock guarantee?

Yes. Your 12img subscription price is locked for as long as you remain on the same plan. No surprise increases, no hidden fees. Free is free. Starter stays $9/mo. Pro stays $29/mo.

Is 12img cheaper than Zenfolio?

For most photographers, yes. 12img includes galleries, contracts, invoicing, CRM, and video delivery starting at $9/mo. Zenfolio charges more for fewer features and no price stability.

Better features. Lower price. Locked forever.

Price lock guarantee on every plan. Start free.

Free Resource

The Wedding Photographer's Business Checklist

Every system you need to run your business — from intake to delivery. One page. No fluff. Built from the workflows inside 12img.

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