Pricing Comparison
ShootProof vs 12img
ShootProof includes contracts and invoicing. So does 12img — at nearly half the price. Plus a client portal, video delivery, and wedding tools ShootProof does not offer.
The real cost of running your business
What you needShootProof12img
Gallery delivery + prints$15/mo (Standard)$8/mo (Starter)
Contracts + invoicingIncludedIncluded
Client portal + CRM$0-20/mo (separate tool)Included
Video deliveryNot availableIncluded (Pro)
Total monthly cost$15-35/mo$8/mo
Annual savings with 12img$84-324/year
Plan-by-plan comparison
All prices shown with annual billing
| Feature | 12img | ShootProof | ||||
|---|---|---|---|---|---|---|
| Free | Starter | Pro | Free | Standard | Pro | |
| Monthly price (annual billing) | Free | $8/mo | $24/mo | Free | $15/mo | $30/mo |
| Storage / photo limit | 3 GB | 10 GB | Unlimited | 100 photos | 10,000 photos | Unlimited |
| Galleries | 3 | 5 | Unlimited | Unlimited | Unlimited | Unlimited |
| Video delivery | (25 GB/file) | |||||
| Contracts + e-signatures | ||||||
| Invoicing + payment links | ||||||
| Client portal | ||||||
| Custom domain | ||||||
| White label (no platform branding) | ||||||
| Print store commission | 15% | 10% | 0% | 15% | 10% | 0% |
The bottom line
ShootProof is the closest competitor to 12img feature-wise — both include contracts and invoicing. But 12img Starter delivers the same core features at $8/month versus $15/month, and adds a client portal, video delivery, and wedding-specific tools that ShootProof does not offer.
Frequently asked questions
How does 12img pricing compare to ShootProof?
At $8/month (annual), 12img Starter includes galleries, contracts, invoicing, and a full client portal. ShootProof Standard at $15/month includes galleries, contracts, and invoicing but lacks a client portal. For the same core features, 12img costs roughly half the price. To get a client portal with ShootProof, you would need a separate CRM tool.
Does ShootProof include contracts and invoicing?
Yes. Unlike Pixieset and Pic-Time, ShootProof Standard ($15/month) and Pro ($30/month) both include contracts and invoicing. This makes ShootProof and 12img the most comparable platforms in terms of features. The main difference is price: 12img Starter at $8/month includes everything ShootProof Standard offers at $15/month, plus a dedicated client portal.
Which platform has better storage?
ShootProof measures storage in photo count (100 on Free, 10,000 on Standard, Unlimited on Pro). 12img measures in gigabytes (3 GB Free, 10 GB Starter, Unlimited Pro). For most photographers, 10,000 photos equals roughly 30-50 GB. 12img Pro offers truly unlimited storage at $24/month versus $30/month for ShootProof Pro.
Can I migrate from ShootProof to 12img?
Yes. Download your galleries from ShootProof and re-upload them to 12img. The upload process supports batch uploads, drag-and-drop, and handles RAW files. ShootProof contracts and invoices cannot be migrated directly, but you can recreate them using 12img contract and invoice templates.
Does 12img offer video delivery like ShootProof?
ShootProof does not currently offer video delivery on any plan. 12img Pro includes video delivery with files up to 25 GB each. This makes 12img the better choice for photographers and videographers who deliver both photos and video to clients.
Which platform is better for wedding photographers?
Both platforms serve wedding photographers well with galleries, contracts, and invoicing. 12img adds a dedicated client portal with messaging, milestones, questionnaires, and proofing. 12img also offers wedding-specific features like guest lists, wedding websites, and a vendor directory. For the full wedding workflow in one platform, 12img provides more value at a lower price point.
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