Definition
What is footer branding on a photography platform?
Short answer
The "Powered by [platform]" credit shown in the footer of a delivered gallery.
Full definition
Footer branding is the small attribution shown at the bottom of a delivered gallery, typically reading "Powered by Pixieset" or "Powered by 12img." Free and lower-tier plans usually enforce footer branding as a marketing channel. Higher tiers (12img Pro is white-label, removing all branding) give photographers a fully unbranded delivery surface that looks like their own studio site.
Related terms
White-Label
A delivery surface with zero platform branding — clients see only your studio.
Watermark
A visible mark applied to a delivered image to identify the photographer or platform.
Custom Domain
Pointing your own domain (yourstudio.com) at your platform account so clients see your URL, not the platform.
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